If you’re thinking about creating an online course, you’ll want to make sure it’s on a popular topic that people will actually want to learn about.
We’ve said it before, and we’ll say it again, the online education market is bigger than ever, with no signs of slowing down anytime soon.
People all over the planet are wanting to improve their current skill set, whether it’s learning how to create effective spreadsheets, new digital marketing tools, or even learning a new instrument!
There are, however, a few course topics that have been getting more attention lately, and google trends have revealed which ones they are.
These course topics are forecasted to grow more in terms of demand in the coming years, which gives course creators more opportunities to teach and release content within their specific niche.
The top online courses of the year
According to our findings, the following topics are the most successful online course ideas of the year.
- Health and fitness
- Language learning
- Personal finance
- Career development/Professional skills
- Video Production
- Graphic Design
- Web Development
Technology courses are always popular among online learners. There is a constant demand for new and innovative technologies, and people want to be able to keep up with the latest trends.
This makes technology courses some of the most sought-after subjects in the online learning world. If you’re thinking about creating a course in this field, you should consider covering topics like artificial intelligence, big data, cloud computing, machine learning, and cyber security.
With the global economy always changing, there is a constant demand for business-related courses. People want to learn how to start and grow their own businesses, as well as how to be more effective in the workplace.
Some popular business courses within the online community include management training, project management, writing a business plan, time management, grant writing, leadership development, and sales strategies.
Health and fitness
People are increasingly becoming more physical and mental health conscious and wanting to live healthier lifestyles. As a result, health and fitness courses have been gaining popularity in recent years.
The fitness and gym industry was severely affected by COVID-19. Statistically, it was shown that over 90% of all fitness clubs worldwide were forced to shut down for an extended period of time.
The positive thing is that when this crisis came about, the industry pivoted successfully and many fitness coaches turned from physical location to online training. Sure it isn’t the same, but it began a new wave of trend across fitness that is seeing no signs of stopping.
The increase in sales related to home gym equipment and the number of online fitness subscriptions that occurred during quarantine shows that the personal fitness culture is here to stay.
If you’re thinking about creating a health and fitness course, you could cover topics like nutrition, weight loss, exercise, martial arts, stress management, mental health, and sleep hygiene.
With the world becoming more connected than ever, there is a growing demand for language courses. People want to be able to communicate with others from all over the globe, and they’re willing to invest in language learning courses to do so.
Some of the most popular languages people are interested in learning include English, Spanish, Mandarin Chinese, French, German, and Hindi.
Another popular course topic is personal finance. People want to learn how to better manage their money and make sound financial decisions.
Courses in this category typically cover topics like budgeting, investing, money management, credit management, and retirement planning.
Career development / Professional Skills
As people’s careers progress, they often look for ways to further develop their skills and advance in their field. Career development courses can help them do just that.
Some popular topics in this category include job search strategies, technical skills, resume writing, presentation skills, interview preparation, creating your own business, and networking.
There is a growing demand for parenting courses as more and more people become parents. These courses can teach parents how to effectively raise their children and provide them with the best possible upbringing.
Course creators for parenting courses usually take what they’ve learned through their everyday life as a parent and turned it into popular courses to help first-time parents feel informed and ready to take on the responsibilities of being a parent.
Common topics covered in parenting courses include child development, discipline techniques, communication skills, and educational resources.
The popularity of cooking shows, cooking Instagram accounts, and just food culture, in general, has translated to cooking courses being a profitable idea. People want to learn how to cook healthy meals at home, as well as how to bake delicious desserts.
If you’re thinking about creating a cooking course, you could cover topics like meal planning, food preparation, storage techniques, culinary skills, and nutrition.
As the market for new online courses grows and changes, marketing remains an online course topic that has consistently been one of the most in demand online classes.
Marketing has always been an important part of business, but now the digital age has made marketing more crucial than ever before.
Businesses need to be able to adapt quickly and effectively to their customers’ needs.
Marketing-based online courses can teach you how to do everything from evaluating your competition on social media platforms like Facebook or Twitter, conducting research with Google Analytics or Adobe Audience Manager, creating content that will resonate with your online communities, all the way up through to managing your company’s PR and marketing campaigns.
Video Production is a topic that is growing in popularity for online courses. This is likely because of the ubiquity of video content on the internet. People want to learn how to create videos that are both high quality and effective.
There are a number of different aspects to video production that can be covered in an online course. Some popular topics include video editing, filming techniques, lighting, and audio recording. These courses can teach students everything they need to know about creating videos that capture people’s attention and help them communicate their message effectively.
When you think of successful online courses, graphic design is right up there as one of the biggest markets that are constantly updating in content.
If online course creators can sell courses around learning how to use software such as Photoshop, InDesign, or Illustrator there will always be an audience ready and waiting.
Learning these skills can be very difficult and time-consuming but with practice, anyone can become a designer who has a good eye for colour and shape, knows how to construct effective layouts, and understands what makes a website user-friendly.
The great thing about being a graphic designer is that you don’t need much experience before landing your first job because there are so many opportunities available in different fields from fashion magazines, to advertising agencies, to traditional advertising, to web design companies.
It’s for these reasons that graphic design will always be one of the most profitable online course ideas with a huge following.
Web development is another area where there is a lot of demand for skilled workers. This is because the internet is such an important part of our lives and it’s only going to become more so in the future.
In order to become a web developer, you need to have a good understanding of how the internet works and be able to problem-solve effectively. You also need to be patient as it can take a long time to build a website from scratch.
The great thing about being a web developer is that there are always new challenges to keep you engaged and once you have the skills, you can work anywhere in the world, hence, a web development course will always have an audience.
It’s no secret that photography is a popular hobby. But what you may not know is that there are a growing number of people who are taking their love for photography one step further and becoming photographers as a profession.
The great thing about photography is that it can be a very lucrative career if you’re good at it. This is because there are always companies who are in need of good photographers to capture images for their products, websites or advertising campaigns.
However, learning the skills necessary to become a professional photographer can be difficult and time-consuming. That’s why more and more people are turning to online courses to learn everything they need to know about this field.
There are now many different courses available that cover topics like portrait photography, landscape photography, wedding photography, and even street photography.
Building your own online course
Now that you know what some of the most successful online courses of 2022 are, you can start thinking about your own. This might seem intimidating, but it doesn’t have to be.
Begin with a topic that you have knowledge of.
It’ll take time as you research and refine your content, but in general, you should choose profitable online course ideas that you are:
- experienced and knowledgeable in
- have passion for
- has a demand and can be monetised.
Having these three points crossed off will surely help you create something unique, and promising.
It is recommended that you begin by:
- Brainstorming your idea
- Researching your course idea
- Understanding your target market
- Refining your idea
When refining your idea, think about questions such as:
- Is there a demand for the course content that is being sold
- How can this course be implemented in the lives of those who take it
- Is my offer unique?
- What is in this for my target audience
- Is true value being provided?
Once all this is narrowed down, begin with writing the subject down “SEO for beginners”, or “Pilates for intermediates”, and then begin refining your course content until it is ready to be published and sold.
You can also run surveys and tests online using platforms like Survey Monkey, and ask questions on your topic, to refine your content.
This will give you access to what your audience is searching for, so you ensure that you provide value.
Finally, research your competition. Many businesses and creators can get intimidated by competition and those offering the same product as theirs, but in reality, you should be encouraged!
Competition simply means that there is a demand, and this means there is market share that can be taken.
Take inspiration and ideas, and make sure that you make it your own, by adding in your own creativity, branding, and voice.
People want to hear from you, not a clone of your competition.
After this, ensure that you have identified your target market, and begin your advertising.
So there you have it, the most popular online course ideas for 2022. If you’re still undecided about what to create your online course business around, hopefully, this will give you a little inspiration.
Make sure to check out some of our other great blogs for more tips and advice on everything from marketing your online courses to creating amazing content.
We’ve got tons of great content that can help get you started on your online course journey.
There are many more blogs like this one that can help you on your journey of creating profitable online courses.
If you’re ready to go and start creating your own online course, you can begin for free with Archy Learning today.
And as always, if you need help along the way, don’t hesitate to reach out to us. We’re here to help!
What do you think? What would you like to learn more about? Let us know in the comments!