When you create an online course, one of the most important things to do is identify your target audience. This will help you determine who your course is meant for, and it will help you create content that is relevant and useful to them.
In this article, we will break down how to identify your target audience. We’ll discuss different methods you can use to get to know your target market, and we’ll provide some tips on how to make sure your courses are reaching the right people. Let’s get started!
Why Identifying Your Online Course’s Target Audience is So Important
It is important to identify your target audience before developing an online course. If you are not sure about who you want to target, then it is best to start with a narrow niche and expand from there. You should also consider the courses that are offered in your niche and what they offer.
Outlining and defining your target audience will help you create a course that will be in demand. It will also help you save time and money by avoiding the development of content that is not relevant or useful to your target market.
There is a large mismatch between demand and supply with online courses. The good news is that there are many ways to market your course and close that gap.
You may have to get creative with your sales and marketing efforts, but as long as you target the right audience, there’s a lot of potential for success.
Targeting your online course’s audience in 3 simple steps
1) Ask yourself who you want to help with your course?
So, it’s time for you to get out there and educate someone with your knowledge on a subject. To target and attract the ideal customer, you first need to understand who your audience is. What are their demographics? What motivates them? What problems do they need solving?
I’m sure you’ve had an impression of who you’re best suited to help. If not, consider the following questions:
- First off, and most importantly; what subjects do have the deepest interest and knowledge in?
- Do you belong to a community that you deeply understand better than anyone else?
- What group do you understand better than anyone else?
You may be well-versed in pottery, for example. Your natural inclination may be to gear your online course content towards other potters that want to improve their work.
However, students with varying levels of pottery experience are less likely to benefit from your class because it would most likely be a retread of topics they are familiar with, while simultaneously those that are new to pottery will struggle to connect with the material because they will require a more entry-level course with more hand-holding than your course is providing.
Instead, your program might cater to amateur potters wanting to enhance their abilities and produce quality finished products that they’ll proudly hold onto.
Once you have a good understanding of your target audience, you can start to create content that resonates with them. You can also use this information to create marketing campaigns that will reach your audience where they are spending their time online.
2) Examine your course topics online
The exciting part of targeting your course’s audience is in the market research. First, search for your course topic and related terms and phrases on Google and Google Analytics.
Take a look at the results.
- Which websites first appear in the search?
- Can you define any parallels across these search results?
- Is there a certain demographic that is particularly interested in your subject?
Knowing all of this information will help you target your advertising and marketing message more effectively.
To target your advertising, you need to first identify your audience online. Who are the customer personas you want to reach with your online course? Once you know who your ideal customers are, you can start to think about where they hang out online.
Do they spend time on social media platforms? What websites do they visit? Your market research around these questions will help you determine where to deploy your content marketing strategy.
Explore websites such as Reddit, Answers, Google Analytics, Quora and other websites of this nature to see what questions people are asking on the internet about your topic and further investigate the profiles of these users to gain a better understanding of the types of people that are interested in what your course has to offer.
This will help you find your target customer and what other things they are interested in / where else they spend their time.
You may find in your research that the demographics most interested in pottery are in their late 20s / early 30s, wanting a hobby that gives them the ability to make something free from technology.
With that in mind, you can better understand what kind of marketing is going to resonate with the people most likely to buy your course. Then it’ll be easier to find your target audience.
Now that you know how to identify your target audience, it’s time to start thinking about how to reach them.
3) Find common ground with your audience
See if you can define and answer the following questions about your ideal customer:
- Can most of your audience be grouped together geographically in a specific country?
- Does your topic interest more of a male or female audience?
- What’s the average education level of the audience?
- What age bracket has the most audience members?
- Is there anything else that these people have in common, or any other characteristics or similarities?
With the demographic data you can collect from existing customers and website visitors, you can begin to gain insight and notice trends in sales within areas like age range, income level, and search terms.
Conclusion: How To Find And Keep a Steady Stream of Students with the Right Target Audience
So, there you have it. three steps to set you up to create a course that sells like hotcakes (or whatever your preferred metaphor may be).
Of course, this is just a starting point – feel free to adjust and tweak as needed.
If you’re not sure how to get started, there are plenty of resources available to help your target audience research identify the ideal customer. Once you know who your audience is, you can start creating content and marketing strategies that will help you reach them. With the right strategy in place, you can be sure to find the audience for your online course and successfully launch your program.
By taking the time to target your audience and promote your course effectively, you can increase your chances of success in the online learning world. So what are you waiting for? Get started today!
And for more tips on online courses (including social media marketing, promoting your course, and ways to increase student engagement), check out our other blogs.
We hope you find these helpful, and we can’t wait to see what amazing things you create!