Searching SEO

6 Ways to Scale Organic Traffic to Your Online Course

Mitch Denton

Organic traffic is the lifeblood of any online business. It’s what brings people to your website and turns them into customers.

Organic traffic simply refers to the user’s search query results helping drive traffic to your website without the involvement of advertised paid results.

If you want to succeed online, you need to find ways to scale your organic traffic search volume.

In this blog post, we will look at 6 methods to help you generate traffic to your online course page!

1. Identify the channels that are sending you the most traffic and focus on scaling those first

To start, identify the search engines & channels that are sending you the most website traffic and focus on scaling those first. This can be done using a tool like Google Analytics. Once you know where your organic traffic is coming from, you can start to focus on scaling those channels.

For example, if organic search is your biggest source of traffic, work on ranking higher in Google search by applying search engine optimization (SEO) to your web page, high-quality content creation, and building links.

2. Keyword research for all the keywords relevant to your course topic search results

Another way to increase organic traffic is to conduct thorough keyword research around search terms relevant to your course topic and then optimising your content for those keywords. This is a traffic generation technique can be done using a tool like Google Keyword Planner.

This will help your content rank well on search engine results pages, (known as SERPs) and as a result will increase website traffic.

There are a two main factors to consider when choosing your keywords and website copy:

  • Search Volume: the average number of search queries for a particular keyword
  • Keyword Difficulty Score: a metric that shows the difficulty to rank for a keyword.

In the beginning, try to rank and drive search into your website with keywords that have low difficulty scores as well as high search volumes.

Once you know which keywords are being searched for, create content that targets those keywords, and make sure to include them in your title, meta tags, and throughout the body of your article.

Long-tail keywords can also really help with targeted traffic. For example, trying to rank for “Photography course” may be one of the more highly competitive keywords to fight for a top spot on search results pages, but a long-tail keyword like “Street Photography DSLR Camera online course” may still have decent traffic flow yet little competition.

Most people are intimidated by SEO and think that getting organic traffic to their website is a difficult thing to do. And the truth is, it’s not! You simply need to put in the keyword research to optimise your online course website.

In addition to optimising your existing content, make sure every relevant blog post, infographic, and other forms of content moving forward are developed with all the keyword opportunities being utilised.

3. Create compelling social media posts that will inspire people to click through to your website

As organic reach on social media platforms continues to decline, it’s becoming more and more important to create compelling social media posts that will inspire people to click through to your website.

To do this, you need to create high-quality content that is shareable and interesting. You also need to make sure that your social media posts are optimised for each platform, using the correct hashtags, images, and descriptions.

In addition to creating great content, you should also consider running paid ads on social media platforms like Facebook or Instagram. These ads can be targeted specifically to people who are interested in your course topic.

I know, I know! paid ads fly in the face of organic traffic but in the context of social media, if you’re original organic posts then have some promotional spend put behind them, not only will you see more traffic directly from the paid ads, but the increased views and interactions on the original post will drive organic traffic too.

4.  Offer incentives for students who refer friends to your course

Another way to scale organic traffic is by offering incentives for students who refer friends to your course. This can be done by giving them a discount code or access to exclusive content.

You can also create referral traffic through social media posts that encourage people to share your course with their friends. For example, you could run a contest where the prize is a free spot in your course.

If you’re not sure how to get started, there are plenty of online resources that can help you learn more about organic traffic and how to scale it. Just remember that organic traffic takes time and effort to build.

5. Collaborate with other online educators to cross-promote each others’ courses

Another great way to scale organic traffic is by collaborating with other online educators to cross-promote each others’ courses. This can be done by guests publishing blog posts, creating joint webinars or podcasts, or even just sharing each others’ content on social media.

Not only will this help you reach a larger audience, but it will also help build links & relationships with other online educators in your field. These relationships can be beneficial down the line, so it’s definitely worth investing in them.

Whereas, the link-building aspect helps strengthen your online course website.

When looking for guest post collaborators, try to find people who have a similar target audience to you. This will ensure that the growth strategy  collaboration is beneficial for both parties involved.

6. Write for search intent

Understanding search intent is one of the most important strategies for effectively driving organic traffic, yet many people don’t implement this across their SEO strategies. The concept is just as it states, being the “reason” behind a user’s search query.

Different types of search intent are as follows:

  • Navigational intent: Referring to users who are looking for a specific website or page.
  • Commercial intent: Searchers who are using commercial intent are looking to purchase soon.
  • Transactional intent: Users with this intent are done researching and ready to make a transaction.
  • Informational intent: These users are simply looking for more information.

Understanding all of these areas of search intent will help you and your team to create website copy and blog content that meets your customer’s needs.


So there you have it – our top tips for increasing organic traffic and scaling your online course sales. Of course, this is just a starting point, and you may need to experiment with different strategies to find what works best for you.

But if you can focus on these key areas, you’ll be well on your way to achieving the success you desire. And don’t forget – if you ever need any help along the way, we’re always here to offer our expertise.

To find more content like this blog, feel free to check out our blog page here, or if you’d like to go ahead and start creating your own online course, you can start for free with Archy Learning today.

Mitch Denton

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